YouTube Direct

Here is a really fascinating piece, published by the New York Times last week, which describes the new Youtube technology that various news organizations are beginning to take advantage of, and incorporating into their business models. “Youtube Direct” is a service that outlets such as The Huffington Post, San Francisco Chronicle, and NPR are using to manage user-generated video content for their sites.

This is exciting because it provides an easier way for a sense of communication to be established through video content on MSM channels. For example, a publication such as the Rocky Mountain News could ask for funny or interesting video on local Colorado news, people could submit it through this service, and it would then find a new home of the outlet’s site. This could be an effective business model not only as a result of driving people to a site, but also a new model on online video citizen journalism.