Monday, November 2, 2009

CNN.com Relaunches With Emphasis on Video


This Monday, CNN.com, one of the most popular websites on the internet, will relaunch with a greater focus on video content reports The Guardian. The homepage will now focus much more on photo and video content rather than the previous text-heavy design.

Nick Wrenn, CNN’s VP of Digital Services, said that a lot of their “deep, rich content” was falling off the homepage too quickly. Another interesting change is the new website’s focus on Entertainment news. This could be a result of the Huffington Post’s mixture of Political and Entertainment news and the success that mixture has had driving viewer’s to their site.

Other interesting tidbits from Wrenn: 1. There will be more TV material online. 2. The new design will focus on getting “all of the multimedia within the field” and 3. 50% of CNN’s users watch both the video and read the story of an article!!

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