In another example of a traditional media company branching out into new mediums, Condé Nast has recently announced their attention to create an iPhone App for some of their popular publications. This December, an app of the latest GQ issue will go on sale for $2.99 as opposed to the $4.99 price of the print version. The most interesting news surrounding this upcoming app, however, is that the app will basically consist of a digital version of the magazine. It will replicate the print version on a page by page basis but also include additional content such as videos!
It will be interesting to see whether this new venture will generate that much additional revenue for Condé Nast, but I do think they are heading in the right direction with it’s development. Also, as Peter Kafka points out, this will perfectly situate them to take full advantage of any tablet technology emerging in the near future.
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