Nick Wrenn, CNN’s VP of Digital Services, said that a lot of their “deep, rich content” was falling off the homepage too quickly. Another interesting change is the new website’s focus on Entertainment news. This could be a result of the Huffington Post’s mixture of Political and Entertainment news and the success that mixture has had driving viewer’s to their site.
Other interesting tidbits from Wrenn: 1. There will be more TV material online. 2. The new design will focus on getting “all of the multimedia within the field” and 3. 50% of CNN’s users watch both the video and read the story of an article!!
